Our redevelopment of King Living’s Retail Flagship Moore Park Showroom aims to redefine the King identity by encompassing a new aesthetic, tone of voice and a highly-engaged customer experience. Informed by an intent to deepen consumer connection via a design language resonant of the modern Australian way of life, the showroom evokes the nostalgia of home as the contextual backdrop that places product front and centre. Embracing an elegantly neutral palette anchored by a tactile materiality and Australiana palette, design and digital advancement culminate in an immersive customer experience.